Managing municipal advertising spaces may seem, on paper, like a simple task. But anyone working in technical offices or municipal services knows that’s not the case. Behind every poster on a wall or billboard by the roadside, there’s often a slow, manual process — made up of paper applications, handwritten approvals, cross-checks, and timelines that stretch longer than they should.
The result is predictable: citizens and businesses are left waiting, offices are overwhelmed with piles of paperwork, and municipalities risk wasting time and valuable resources.
In a context where public administrations are increasingly called to be more efficient, transparent, and digital, the management of advertising spaces also deserves to be rethought.
This is where Billboards, the platform developed by LikableHair, comes in — designed to simplify and fully digitalize the entire process.
A Simpler Way to Manage Advertising Spaces
Billboards was created with a clear goal: to transform a fragmented and bureaucratic process into a unified, digital, and transparent workflow.
The platform centralizes all information related to municipal advertising spaces and displays it through an interactive, geolocated map. In practical terms, citizens and businesses can check availability in real time and book spaces online with just a few clicks.
For the municipality, everything becomes clearer and more organized: requests are submitted digitally, payments are processed via PagoPA, and every step is traceable. Offices can finally maintain a complete and up-to-date overview without chasing paper forms, emails, or manual approvals.
Tangible Benefits for Citizens and Municipal Offices
One of Billboards’ greatest strengths is that it makes life easier for everyone — both for public employees and for those who interact with the administration.
For citizens and businesses, it means being able to handle everything online: checking space availability, submitting a request, paying, and receiving confirmation quickly, without visiting a physical counter.
For municipal offices, it means having a single, unified system that gathers all information in a structured way, reducing the risk of errors and speeding up the entire operational flow. No more overlaps or misplaced requests — every booking is traceable, viewable, and easy to manage.
On top of that, the platform provides updated data and detailed reports, essential tools for strategic planning and assessment of public advertising space use.
More Efficiency, More Transparency, Less Bureaucracy
Billboards is a concrete example of how digitalization is not just an abstract goal, but something that can genuinely transform how public administrations work.
Municipalities that adopt it gain operational efficiency (less bureaucracy, fewer errors, faster approval times) as well as transparency, since every operation is traceable and easy to review.
For citizens, the benefits are immediate: faster procedures, clearer access to information, and a more modern and reliable service.
For offices, it means more time for strategic activities and less energy spent on administrative bottlenecks.
Digitalization that Delivers Real Improvement
Digitalization doesn’t simply mean “putting things online.” It means rethinking processes through the lens of efficiency, accessibility, and trust.
With Billboards, municipalities can finally manage their advertising spaces in a simple, fast, and transparent way — delivering real value to both the administration and the community.
Because a modern public administration isn’t just one that uses technology — it’s one that uses it to simplify people’s lives.
Billboards by LikableHair is the platform designed to make advertising management smarter and guide local governments toward a more efficient, transparent, and citizen-focused model.
Funding Opportunities for Digital Transition in Municipalities
In recent years, several national and European programs have supported the digital transformation of public administrations. From Italy’s National Recovery and Resilience Plan (PNRR) to the Department for Digital Transformation’s funds, many initiatives are specifically designed to help municipalities adopt platforms like Billboards.
For local governments, this represents a concrete opportunity to invest in innovation without straining municipal budgets.
LikableHair also supports public administrations in this phase — helping them identify available funding opportunities, apply for grants, and implement the technical integration of digital solutions effectively and securely.
Technology that Simplifies Public Administration Work
Behind Billboards stands the experience and methodology of LikableHair, a software house that develops digital solutions tailored to public administrations.
Our approach is simple yet concrete: start from the real problems public entities face — bureaucracy, slow processes, and coordination challenges — and turn them into intuitive digital tools, designed in collaboration with the very people who use them every day.
In addition to Billboards, LikableHair has developed other platforms such as ePass, for managing digital mobility permits, and H24, designed to coordinate municipal emergency structures in real time. Different software, same philosophy: technology serving people, not the other way around.
Every project is born with one mission — to make public administration work simpler, more transparent, and closer to citizens. Billboards is a perfect example of this vision: a solution that streamlines everyday operations, reduces bureaucracy, and frees up resources for what truly matters — delivering better, more efficient public services.
